I’m a Packaging and Systems Designer focused on brand identity, production-ready design, and sustainability. I’m based in New York City and was born and raised in Switzerland.

 

Currently, I'm completing a Master of Science in Packaging, Systems & Identity Design at Pratt Institute, after transferring from the MFA Graphic Design program at ArtCenter College of Design to shift my focus toward packaging systems and physical product design. My work is informed by more than a decade of experience across corporate, freelance, and academic environments, with a strong foundation in brand systems, packaging, print production, and digital execution.

 

My career began in Switzerland through a federal vocational apprenticeship in Multimedia Design, where I gained hands-on experience across print, web, photography, and marketing collateral. After earning a BFA in Graphic Design from FIDM in Los Angeles, I joined Branding Iron Worldwide on the Netflix partnerships team, contributing to brand collaborations, marketing decks, key art placements, and large-format retail and out-of-home design.

 

Today, I focus on designing thoughtful, well-engineered packaging and brand systems that balance aesthetics, functionality, and sustainability. I’m particularly interested in beauty and consumer brands, as well as work that connects concept development with real-world production.